An exploration into how we can explore different locations and generate a journey through the eyes of a search engine. The expedition starts in Finsbury Park, my local neighborhood, with the plan of letting Google decide where to travel next. Using Google’s ‘Search Google for Images’ feature, and clicking through to the next visually similar image, we start to generate an ultimately endless stream of new locations. Using Google’s algoritm for visual substitution, we can generate an online journey not bound to expense or human control, totally letting the search engine decide where to go next.
7.5 x 18cm, Accordion-bound, 40 pages.